Strategic Marketing (Online)

The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This course focuses on bringing insight to innovation while delivering return on investment for all your marketing activities.

The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

Marketing Strategy

• Defining Marketing Objectives
• Creating A Marketing Strategy
• The Elements Of A Marketing Plan
• Marketing Models And Case Studies

Market Research, Analytics and Insight

• Compreendendo a pesquisa primária e secundária
• Considerações tecnológicas na pesquisa
• Pesquisa quantitativa e qualitativa
• Análise de tendências e visão geral do mercado

Demographics, Consumer Psychology and Psychographics

• Behavioural Economics and Marketing
• Attitudes, Values and Lifestyles
• A psicologia do marketing
• Demografia e insights de dados

Criando valor em uma proposta de negócios

• Valores especificando
• Proposição de venda exclusiva
• sete (7) Regras dos negócios. Objetivos

Course Review

• Summary and recap of key learning objectives
• Planejamento de ação

Este curso é adequado para:

• Planejadores de mídia e executivos de marketing
• Gerentes de contas e gerentes de marca
• Gerentes de marketing ||
• Business Development Executives

Após a conclusão deste curso, você poderá:

• Utilizar ferramentas analíticas para refinar a estratégia de marketing e a eficácia de marketing e a estratégia de marketing e o retorno do investimento. Plano de ação em seu local de trabalho usando o conhecimento e as habilidades adquiridas durante o curso. Reserve agora para evitar perder! Estratégia
• Guide the organizational marketing strategy that is focused on return on investment.
• Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.
• Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.