Course Overview

The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This training workshop focuses on bringing insight to innovation while delivering return on investment for all your marketing activities.

Agenda

Marketing Strategy

Defining Marketing Objectives
Creating A Marketing Strategy
The Elements Of A Marketing Plan
Marketing Models And Case Studies

Market Research, Analytics and Insight

Compreendendo a pesquisa primária e secundária
Considerações tecnológicas na pesquisa
Pesquisa quantitativa e qualitativa
Análise de tendências e visão geral do mercado

Demographics, Consumer Psychology and Psychographics

Behavioural Economics and Marketing
Attitudes, Values and Lifestyles
A psicologia do marketing
Demografia e insights de dados

Audiente -alvo

Este workshop de treinamento é adequado para:

Media Planners and marketing Executives.
Account Managers and Brand Managers.
Marketing Managers.
Business Development Executives.

Learning Outcomes

Upon completion of this training workshop, you will be able to:

Utilize analytical tools to refine the organizations marketing strategy and effectiveness.
Guide the organizational marketing strategy that is focused on return on investment.
Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.