Visão geral do curso. Sem clientes, não haveria negócios. O ambiente de mercado e sua natureza disruptiva significam que os perfis de clientes estão mudando e evoluindo continuamente. Este workshop de treinamento investiga analiticamente em como a segmentação, direcionamento e posicionamento podem alimentar campanhas de marketing, tanto em escala local quanto global. Audiência

Marketing management rests on the principle of sustainably and successfully attracting the right customer groups. Without customers there would be no business. The market environment and its disruptive nature means customer profiles are continually changing and evolving. This training workshop delves analytically into how segmentation, targeting and positioning can power marketing campaigns both on a local and global scale.

Agenda

Segmentation Analysis
Targeting Consumers
Market Positioning and Repositioning Strategy
Building Customer Profile

Target Audience

Este workshop de treinamento é adequado para:

Gerentes de marketing, gerentes seniores, gerentes de marca. Neste workshop de treinamento, você poderá:
Account Directors, Corporate Communications Team, Data Scientists.
Marketing Directors, Design Directors.
Directors, Leaders and Entrepreneurs.

Learning Outcomes

By attending this training workshop, you will be able to:

Divida os grupos de consumidores variantes no plano estratégico de gerenciamento de marketing. Datas
Solve critical market issues by deepening awareness of segmentation trends.
Position and reposition the company, products and its brands.
Direct and develop market customer centric planning activities.