Advanced Strategic Public Relations Management (Online)

By attending this PR course, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organizations and brands. By contextualizing PR and communication theory, it will create a vast range of options in how you can revolutionize media strategy, bond with affinity groups and manage content.

This course will compel you to incorporate all strengths, pressing crises and past obstacles into the DNA of the organization, services or brands you are entrusted to manage. By formulating impeccable public relations campaigns, we can align corporate strategy by examining the PR to revitalize stakeholder relations, media, events and internal communications.

The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

Managing PR Communications

• Origin of Public Relations
• Internal and External Communications
• Relationship Management
• Understanding Channels of PR

Media Relations and Press Strategy

• Prática recomendada de PR
• Lidando com a mídia. Editores, detentores de opinião e jornalistas
• Relações de mídia e técnicas de entrevista
• Encontrando as oportunidades de relações públicas

Reputação corporativa e engajamento das partes interessadas

• Imagem
• Measuring Stakeholder Perceptions
• Attitudinal Analysis Encouraging Receptivity
• Excelling Corporate Image

Abordagens de mídia social para relações públicas

• O cenário de mídia social
• Funcionalidades da plataforma e uso
• Como aumentar os seguidores / apoiadores

Crises e gerenciamento de emissão

• Conflitos
• Managing the Crisis
• Issue Management and Prioritizing
• Resolving Conflicts

Planejamento de Relações Públicas - Ferramentas e Metodologia

• Melhores Métodos de Cobertura da Mídia
• Formulando o comunicado de imprensa e os arremessos do editor
• Media Media Análise ética || 280
• Measuring PR Return on Investment (RoI)

Ethical Framework of Public Relations

• Public Relations, Ethics and Accountability
• Melhor prática - Manuseio e regeneração de reclamações
• Integridade através do insight de RP
• Responsabilidade social corporativa Implicação ao PR

Relações públicas e geração de publicidade

• como aumentar a mídia | Sucesso
• Building Strategic Alliances
• Tips for Media Success

Revisão do curso

• Resumo e recapitulação dos principais objetivos de aprendizagem
• Planejamento de ação

Este curso de PR é adequado para:

• Marketing e pros de comunicação. Team
• Media or Marketing Managers and PR executives.
• Corporate Communications Team
• C-Suite Executives

Upon completion of this PR course, you will be able to:

• Deliver targeted PR Campaigns improving the organizations image and reputation with stakeholders.
• Champion communication and media strategy through engagement, message creation and sharing information.
• Develop a Barômetro para entender e interpretar pontos de vista das partes interessadas para criar percepções favoráveis. CSR. 2025
• Devise solutions to endemic PR issues and crisis related responses.
• Create a PR framework of reporting and remedial procedures to highlight and resolve concerns.
• Implement world-class, PR best practice using ethics theory, accountability and CSR.
• Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.