Market Research, Analytics and Insight

By testing assumptions through proven research we are able to make informed and objective choices in marketing decisions which affect the profitability. By attending this training workshop, you will learn how to apply research methodology and create a market overview and synopsis of a commercial market. This profiles the criteria of informing marketing activity.

• Understanding Primary and Secondary Research
• Technological Considerations in Research
• Quantitative and Qualitative Research
• Trends Analysis and Market Overview

This training workshop is suitable for:

• Planejadores de mídia e executivos de marketing
• Gerentes de contas e gerentes de marca
• Gerentes de marketing
• Executivos de desenvolvimento de negócios

Após a conclusão desta trabalho de treinamento, você será capaz de ser capaz de: | Insights.

• Formulate and create a plan based on marketing insights.
• Calcule os dados quantitativos para encontrar as principais ações de marketing de prioridade. 2025
• Interpret and match the qualitative findings as a barometer of consumer mood.
• Integrate technology to collect and collate rich source research.