Advanced Strategic Marketing Management

The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans. This course focuses on bringing insight to innovation while delivering return on investment for all your marketing activities.

This course will also bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. When organizational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline. Marketing management will nourish you with contemporary core concepts that can be applied to the marketplace.

The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

Marketing Strategy

• Defining Marketing Objectives
• Creating A Marketing Strategy
• The Elements Of A Marketing Plan
• Marketing Models And Case Studies

Market Research, Analytics and Insight

• Compreendendo a pesquisa primária e secundária
• Considerações tecnológicas na pesquisa
• Pesquisa quantitativa e qualitativa
• Análise de tendências e visão geral do mercado

Demographics, Consumer Psychology and Psychographics

• Behavioural Economics and Marketing
• Attitudes, Values and Lifestyles
• A psicologia do marketing
• Demografia e insights de dados

Criando valor em uma proposta de negócios

• Especificando valores
• Proposição de venda exclusiva
• sete (7) Regras de proposições de negócios | Consumidores

Market Planning – Segmentation, Targeting, Positioning

• Segmentation Analysis
• Targeting Consumers
• Estratégia de posicionamento e reposicionamento do mercado
• Construindo Perfil do cliente

Entendendo os ciclos de vida do produto

• Planejamento do ciclo de vida do produto
• GROVAÇÃO CRONTELING
• Gerenciamento de transições e declina | Design
• Cross Product Service Strategies

Marketing Communications, Branding and Design

• Crie campanhas de marketing vencedores
• Princípios de marca
• Gerenciamento de design
• Soluções de marketing integradas

Gerenciando um orçamento de marketing

• Managing Budget
• Handling Constraints
• Delivering Return on Investment (RoI)

Course Review

• Resumo e recapitulação dos principais objetivos de aprendizagem
• Planejamento de ação

Este curso é adequado para:

• Media Planners e Marketing Mankers
• Account Managers and Brand Managers
• Marketing Managers
• Business Development Executives
• Senior Managers
• Diretores de conta, equipe de comunicações corporativas, cientistas de dados
• Diretores de marketing, diretores de design
• Diretores, líderes e empreendedores

Upon completion of this course, you will be able to:

• Utilize analytical tools to refine the organizations marketing strategy and effectiveness.
• Guie a estratégia de marketing organizacional focada no retorno do investimento. (SBU's). 2025
• Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.
• Harness advanced marketing management principles and applying it to the marketing plan.
• Align both the marketing and branding strategy for Strategic Business Units (SBU’s).
• Troubleshoot under performing aspects and revolutionize marketing management in the organization.
• Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.