Public Relations Management Workshop

By attending this training workshop, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organizations and brands. By contextualizing PR and communication theory, it will create a vast range of options in how you can revolutionize media strategy, bond with affinity groups and manage content.

Managing PR Communications

• Origin of Public Relations
• Internal and External Communications
• Relationship Management
• Understanding Channels of PR

Relações de mídia e estratégia de imprensa

• Prática recomendada de PR
• Lidando com a mídia. Editores, detentores de opinião e jornalistas
• Relações de mídia e técnicas de entrevista
• Encontrando as oportunidades de relações públicas

Reputação corporativa e engajamento de partes interessadas

• Imagem
• Measuring Stakeholder Perceptions
• Attitudinal Analysis Encouraging Receptivity
• Excelling Corporate Image

Este workshop de treinamento é adequado para:

• Diretores de marketing e PR Communications. Para:
• Media or Marketing Managers and PR executives.
• Corporate Communications Team.

Upon completion of this training workshop, you will be able to:

• Forneça campanhas de RP direcionadas, melhorando a imagem e a reputação das organizações com as partes interessadas. 2025
• Champion communication and media strategy through engagement, message creation and sharing information.
• Develop a barometer to understand and interpret stakeholder viewpoints in order to create favourable perceptions.