Strategic Public Relations

By attending this course, you will be compelled to incorporate all strengths, pressing crises and past obstacles into the DNA of the organization, services or brands you are entrusted to manage. By formulating impeccable public relations campaigns, we can align corporate strategy by examining the PR to revitalize stakeholder relations, media, events and internal communications.

The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

 

Crisis and Issue Management

• The Signs of Crisis
• Managing the Crisis
• Issue Management and Prioritizing
• Resolving Conflicts

Planejamento de Relações Públicas - Ferramentas e Metodologia

• Melhores Métodos de Cobertura da Mídia
• Formulando o comunicado de imprensa e os arremessos do editor
• ANÁLISE DA MÍDIA Brand RELATSASCAPE || 234
• Measuring PR Return on Investment (RoI)

Ethical Framework of Public Relations

• Public Relations, Ethics and Accountability
• Prática recomendada - Manuseio e regeneração de reclamações
• Integridade através da insight de RP
• Responsabilidade social corporativa Implicação ao PR

Relações públicas e geração de publicidade! Revisão

• How to Increase Media Exposure
• Building Strategic Alliances
• Tips for Media Success

Course Review

• Resumo e recapitulação dos principais objetivos de aprendizagem
• Planejamento de ação

Este curso é adequado para:

• C-suite executivos, marketing e diretores de comunicações de relações públicas.
• Gerentes de mídia ou de marketing, executivos publicitários e PR. Preocupações. 2025
• Corporate Communications Team

Upon completion of this course, you will be able to:

• Devise solutions to endemic PR issues and crisis related responses.
• Create a PR framework of reporting and remedial procedures to highlight and resolve concerns.
• Implement world-class, PR best practice using ethics theory, accountability and CSR.
• Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.