International Trade & Trade Policy Strategy

This course focuses on the evolving landscape of global digital trade and its regulations. Participants will explore how digital trade differs from traditional trade, the regulatory challenges faced by major platforms, and the implications of digital services taxes and content quotas. By examining case studies like the EU’s Digital Markets Act and TikTok’s global strategy, participants will gain insights into the complexities of the digital media industry and prepare for future trends in global trade.

Trade Policy in the Global Digital Media Industry 

• How digital trade differs from physical goods trade
• US-EU-China-India trade policies on streaming, music, and social media
• Impacto das leis de localização de dados em empresas de mídia digital
• Estudo de caso: Lei de mercados digitais da UE e seu efeito na Netflix e YouTube

Imposto digital, leis de direitos autorais e cotas de conteúdo). & Mídia social

• US vs. EU fight over digital services taxes (DSTs)
• China & India’s Content Censorship Laws for Streaming & Social Media
• Requisitos de conteúdo local na UE, Brasil e Austrália
• Estudo de caso: a estratégia da Netflix para cumprir com a regra da cota de 30% da UE

TikTok’s Global Regulatory Challenges & Digital Trade Barriers 

• National security concerns over TikTok in the US, EU, and India
• How China’s internet regulations affect TikTok’s global strategy
• Estudo de caso: proibição de Tiktok na Índia e na Segurança Nacional dos EUA Scrutiny

A estratégia da Netflix em mercados restritivos

• How Netflix operates in China despite restrictions
• Localization strategy: Why Netflix invests in Indian & Korean content
• Case Study: Netflix’s workaround for censorship in Saudi Arabia & Turkey

O futuro das tendências globais de comércio e políticas

• Decupling vs. desdobramento: o futuro das relações comerciais US-China
• Comércio digital se tornará o próximo campo de batalha? dos principais objetivos de aprendizagem
• The role of AI & automation in global trade policy
• Predicting the next big trade conflict

Course Review

• Summary and recap of key learning objectives
• Planejamento de ação

Este curso é adequado para uma ampla gama de profissionais, mas será de valor real para o comércio ou aspirantes a pessoas que estão de acordo com o comércio internacional ou os funcionários do governo. Economia, ou lei. Profissionais.

• Corporate Professionals in international trade and business development.
• Government Officials involved in trade negotiations or policy-making.
• Academics and Students studying international relations, economics, or law.
• SME Owners and Entrepreneurs looking to expand into international markets.
• Officials involved in Trade Negotiations or Policy making
• Consultants and Analysts providing advisory services in trade and economics.
• Supply Chain Managers and Logistics Coordinators.
• Compliance and Regulatory Affairs Professionals.
• Profissionais de marketing e vendas focados nos mercados globais. Desafios. Tendências emergentes no comércio global, incluindo as implicações da IA ​​e da automação. Reserve agora para evitar perder! Dias
• Policy Researchers and Analysts in trade-related fields.

Upon completion of this course, you will be able to:

• Developed an understanding of how digital trade differs from physical goods trade, including key                      regulatory challenges.
• Analyzed trade policies affecting digital media industries, including streaming, music, and social media in              various regions.
• Evaluated the impacts of data localization laws and content quotas on digital companies.
• Gained insights from case studies, such as Netflix’s strategies in restrictive markets and TikTok’s                      regulatory challenges.
• Recognized emerging trends in global trade, including the implications of AI and automation.